I talk about my disdain for keywords and what I mean by getting
beyond them. This episode features Tim Kilroy, a former CMO,
founder of agencies that sold for 7 figures and more.
About the Podcast
In a world of machine learning and AI you need to take digital marketing to a whole new level. Messing around with keywords or A/B testing the colour of a button just don't cut it any more. Experienced digital marketing manager Kole McRae gives you his thoughts and strategies, sourced from his 8 years of experience in the industry, and sometimes he gets told how wrong he is by much smarter guests including CMO's, founders, digital masters and more.
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